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Naoki Matcha - Authentic Japanese Ceremonial Grade Matcha Green Tea Powder | Nishio, Japan (40g / 1.4oz)
  • Naoki Matcha - Authentic Japanese Ceremonial Grade Matcha Green Tea Powder | Nishio, Japan (40g / 1.4oz)
  • Naoki Matcha - Authentic Japanese Ceremonial Grade Matcha Green Tea Powder | Nishio, Japan (40g / 1.4oz)
  • Naoki Matcha - Authentic Japanese Ceremonial Grade Matcha Green Tea Powder | Nishio, Japan (40g / 1.4oz)
  • Naoki Matcha - Authentic Japanese Ceremonial Grade Matcha Green Tea Powder | Nishio, Japan (40g / 1.4oz)
  • Naoki Matcha - Authentic Japanese Ceremonial Grade Matcha Green Tea Powder | Nishio, Japan (40g / 1.4oz)
  • Naoki Matcha - Authentic Japanese Ceremonial Grade Matcha Green Tea Powder | Nishio, Japan (40g / 1.4oz)
  • Naoki Matcha - Authentic Japanese Ceremonial Grade Matcha Green Tea Powder | Nishio, Japan (40g / 1.4oz)
  • Naoki Matcha - Authentic Japanese Ceremonial Grade Matcha Green Tea Powder | Nishio, Japan (40g / 1.4oz)
  • Naoki Matcha - Authentic Japanese Ceremonial Grade Matcha Green Tea Powder | Nishio, Japan (40g / 1.4oz)
  • Naoki Matcha - Authentic Japanese Ceremonial Grade Matcha Green Tea Powder | Nishio, Japan (40g / 1.4oz)
  • Naoki Matcha - Authentic Japanese Ceremonial Grade Matcha Green Tea Powder | Nishio, Japan (40g / 1.4oz)
  • Naoki Matcha - Authentic Japanese Ceremonial Grade Matcha Green Tea Powder | Nishio, Japan (40g / 1.4oz)
Naoki Matcha - Authentic Japanese Ceremonial Grade Matcha Green Tea Powder | Nishio, Japan (40g / 1.4oz)

Naoki Matcha - Authentic Japanese Ceremonial Grade Matcha Green Tea Powder | Nishio, Japan (40g / 1.4oz)

$71.95
  • ✓ Introducing, The Master’s Collection - Our Master’s Collection showcase the highest quality matcha crafted by reputable tea producers from different regions of Japan. Each unique blend in this collection is perfect for enjoying neat, as traditional style usucha or koicha. This higher-end range is perfect for avid matcha fans looking to discover refined flavors.
  • ✓Proudly Made In Nishio, Aichi Prefecture – Nishio, alongside Uji and Kyoto, is another ancient matcha production region of Japan renowned for its exceptionally high quality matcha. This particular blend was expertly blended and produced in collaboration with an esteemed tea company that holds long-standing history in the Nishio area.
  • ✓A Truly Elegant Matcha – This blend features a refreshing flavor with a smooth, creamy texture accented with delicate floral cherry blossom notes and a lingering umami. When this matcha is sifted before preparation, it’s true flavors really come out.
  • ✓Boost Energy & Enhances Focus – This matcha blend is packed with antioxidants and caffeine, providing you with gentle energy without the caffeine crash you would get with coffee. Additionally, the L-theanine in matcha helps relax the mind, improving mental clarity and overall mood.
  • ✓For Matcha Fans - Enjoy this blend in all your favourite styles of matcha tea. Its finely ground texture mixes up very well with water using the traditional whisking method, ensuring no clumping for a smooth matcha experience. This blend makes the perfect choice for practising tea ceremony or relaxing and winding down as you gently whisk this matcha into a soothing, frothy usucha tea.

naoki matcha masters collection

Our best matcha yet

For the serious matcha enthusiast, we’ve come up with a new range that demonstrates the incredible range and versatility of flavors that are possible with matcha tea. If you enjoy matcha in its unadulterated form as usucha, koicha or some variant of matcha tea, then this is for you.

All our Master’s Collection matcha is single estate origin and available in limited quantities each year. Whether it’s an incredible new flavor or just a bona fide top-of-the-line blend, we’re confident that each blend released into our Master’s Collection brings something new to the table.

How do we do this?

sakurajima

As we our network grew in Japan, we came to know of tea growers pursuing innovation and improvement. They were starting to produce leaves that rivaled the best that Uji had to offer, yet were eager to experiment with new cultivars and techniques. So we linked them up with our tea blending experts and came up with a set of matcha blends that we knew would serve matcha lovers all around the world much better than anything already available on the market.

Introducing the Masters Collection

shaded tea field

Select growers and tea estates

The leaves that eventually become our Masters Collection are patiently cultivated by smaller estates. They either grow the highest quality produce or are vigorously experimenting with new and exciting techniques.

briliant green matcha

Preserving tradition and finding new markets

These days, it is far more profitable to grow huge amounts of lower quality tea for use in bottled beverages and latte / smoothie mixes. Through the Master’s Collection, we hope to find an outlet for people to purchase and appreciate small batch, high quality matcha.

naoki matcha tools

Created by tea masters, for your enjoyment

Our aim for the Master’s Collection is to create a range of high-end matcha for the matcha lovers. These are best enjoyed as matcha tea. We are confident that these offerings are as good, if not better than what is available from tea companies many many years older than us.

naoki matcha chiran harvest masters collection

Chiran Harvest Matcha (Limited Stock)

Produced using the Seimei cultivar, a new tea plant cultivar that has not yet entered commercial production

  • Unique nutty notes and creamy umami flavor
  • Seimei cultivar
  • Only 80kg available each year

Chiran Harvest Matcha

Ujitawara Special Blend Matcha

Nishio Bloom Matcha

Chiran Harvest Matcha Ujitawara Special Matcha Nishio Bloom Matcha Our Standard Matcha
Customer Reviews
4.5 out of 5 stars 342
4.4 out of 5 stars 118
4.3 out of 5 stars 79
4.5 out of 5 stars 6,252
Price $33.99 $42.99 $39.99 $24.99
Who is it for? Beginner to advanced matcha fans Intermediate to advanced matcha fans Intermediate to advanced matcha fans Ranges from complete beginners to intermediate matcha fans
What we think about this matcha One of our all-time favorite matcha. When friends say they had a bad first experience with matcha, we use this to change their minds. We love this matcha for traditional style usucha (thin tea). There is a deep and satisfying flavor. When we are in the mood for something lighter, we enjoy this matcha as tea. It tastes great cold! These matcha blends are designed to be more versatile, beginner friendly and affordable
Tasting Notes Nutty aroma, malt-like umami with subtle sweetness. Ultra creamy mouthfeel with a delicate finish. Delicate sweetness, gentle vegetal notes, with a hint of astringency that balances everything out. Floral cherry blossom notes, lingering umami and an elegant finish. Refer to individual blend
Our tea master says This matcha produces extraordinary mellow umami notes that will surprise seasoned matcha drinkers, and impress beginners who have previously rejected matcha. This is a classic “Kyoto style” flavor that is above all, balanced between sweetness, umami and just a slight vegetal bitterness for contrast and depth. This matcha is much lighter, and what it lacks in savory-umami notes it makes up for with floral notes and more refreshing sweetness. Refer to individual blend
Milling Method Machine - Sifting optional Stone - Please sift before enjoying Machine - Sifting optional Machine - Sifting optional
Where is it from? Chiran, Kagoshima Ujitawara, Kyoto Nishio, Aichi Various
Cultivars Seimei Samidori, Uji Hikari Yabukita, Okumidori Refer to individual blend
Suggested Brewing Temps 176 - 212 F / 80 - 100 C 167 F / 75 C 167 F / 75 C Refer to individual blend

Frequently Asked Questions

1. I’m new to matcha. Which blend should I choose? We recommend you to start with either the Organic First Spring Blend or Superior Blend. The Organic First Spring Blend is smooth, low in bitterness with a slight umami.The Superior Blend has a smooth, balanced flavor with moderate umami. Ideal for beginners and daily drinking.Both blends are versatile and excellent for making matcha lattes.

2. Is the bamboo whisk or electric whisk better for making matcha? It really depends on what you prefer. If you’re looking for a beautiful microfoam, the bamboo whisk (chasen) is a great choice. With a little practice, it’s simple to use and gives you more control over frothing and mixing. On the other hand, if convenience is key, an electric whisk is super handy. It works especially well for smaller servings—like mixing about 1 teaspoon of matcha into at least 4 ounces of liquid. Both options have their perks, so you can choose what works best for your matcha-making style!

3. How many servings of matcha latte can I make with 40g/1.4oz of matcha? We define one serving as 2 grams (about 1 teaspoon), but how much matcha you use per drink really depends on your taste and preference. If you’re just starting out, 2 grams is a great amount for a latte—it’s smooth and flavorful without being too strong. With this amount, you’ll get about 20 servings from a tin. For seasoned matcha lovers, you might prefer a bolder flavor by using 4 grams per latte. This will, of course, give you fewer servings per tin, but it’s perfect for those who enjoy a stronger matcha kick.

4. I’m worried about radiation and heavy metals. Do you test for radiation and heavy metals in your matcha? We rigorously test every crop of matcha for potential hazards, including radiation and heavy metals. These tests are essential for our factories to maintain their food safety certifications and licenses, which are required for continued operations. Additionally, the Japanese government conducts its own independent radiation testing on all food products. The results have consistently been negative, and they’re publicly available in English on the Japanese Ministry of Health, Labour and Welfare’s website.

5. What if I don’t like it? We’re here to help! Preparing matcha properly can make all the difference in bringing out its best flavor, and we’re happy to guide you with recipes, tips, and techniques. If your product didn’t meet your expectations, no worries—just reach out to us through the “contact seller” option. To help us resolve your concern quickly, it would be great if you could send us pictures of the product and its batch code. If you can also share how you’ve been preparing your matcha—your recipe and method—we’d be happy to provide personalized advice to help you get the most out of your matcha experience. We’ll do everything we can to ensure you’re satisfied and enjoying every sip!

6. How long can I keep my matcha for? You can store matcha for up to 12 months in an opaque, airtight container from the date it’s ground. Once opened, we recommend enjoying it within 1–2 months for the best flavor. To keep your matcha as fresh as possible, it’s a good idea to store it in the fridge.

7. How fresh are Naoki Matcha’s products? We ship our matcha in small batches to ensure freshness, and our products typically have at least 6–9 months of shelf life remaining. Amazon handles delivery using the “First-In-First-Out” method to keep things as fresh as possible. That said, occasional mishaps can happen. If you receive a product with less-than-ideal shelf life or a damaged bag due to delivery issues, don’t worry—just reach out to us! After a quick review, we’ll be happy to provide a replacement and make things right.

8. What does “ceremonial-grade” really mean? “Ceremonial-grade” doesn’t have a regulated definition, but for us, it means matcha that’s high-quality enough to enjoy on its own. Save for our “All Purpose Culinary Grade Matcha”, we would consider our entire lineup to meet our criteria for “ceremonial grade”. When it comes to matcha, the price usually reflects the quality. Higher-grade matcha typically has a smoother mouthfeel, less bitterness, and more umami, which is why it’s priced higher. It’s all about finding the right balance between taste and budget for your matcha journey!

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